Direct outreach to the community through interpersonal communication is an important compliment to our mass media work.  The combination of “in the air” mass media messages with “on the ground” grassroots outreach enables us to resonate with the community and magnify the impact of our core messages.  Community outreach enables us to reach into the heart of our target communities to learn firsthand about their issues of concern and touch some of the hardest-to-reach and most marginalized members of the community.

To effectively implement our community outreach efforts, we work with community-based and faith-based groups.  We also collaborate with volunteer community-based promoters, who are intimately familiar with the challenges and needs of their communities and how to best raise awareness about key issues.  Examples of the activities we implement “on the ground” are:

• Community Events
• Fairs and Festivals
• Town Hall Meetings
• Workshops and Presentations
• Coalition-Building
• Focus Groups
• Formative & Evaluative Research
• National Conferences