Articles Tagged ‘media’

Last year, two of the country’s highest artistic honors – the Pulitzer Prize and the Tony award – went to Latinos. Author Junot Diaz took a Pulitzer for his “The Long and Wondrous Life of Oscar Wao” and playwright Lin Manuel-Miranda won a Tony for his musical “In the Heights.”

This year, we are seeing an unprecedented amount of in-depth and thoughtful coverage of Latinos not only in print and on stage but on television.

CNN’s “Latino in America”: Soledad O’Brien Reports

On October 21st and 22nd, CNN aired the two-part television documentary “Latino in America.” It is the longest, and most in-depth, piece of non-fiction programming the network has ever produced about Latinos.

“Latino in America” is anchored by Soledad O’Brien. Born of an Afro-Cuban mother and an Irish-Australian father, this mixed-race media maverick has teamed up with producer Rose Arce to document Latino-American life from Pico Rivera, California to Park Place in New York City.

The airing of “Latino in America” has given occasion to activist groups to shine a light on the way the network portrays Latinos in their everyday programming. Some groups say that the only time Latinos are mentioned in CNN’s weekly line-up is on Lou Dobbs’s controversial talk show.

However, with the airing of “Latino in America”, viewers now have the option of hearing something other than Dobb’s often anti-immigrant voice. Night one of the documentary is titled “Meet the Garcias,” and chronicles the very different lives of eight different families with the surname Garcia. Night two is entitled “Chasing the Dream.”

The White House throws a Latino Party: “Fiesta Latina”

Just nine months after coming to D.C. to throw their Latino Inaugural Gala, cultural politicos Marc Anthony, George Lopez, and Eva Longoria Parker were back in the District last week for the “Fiesta Latina” concert the White House held to close out Hispanic Heritage Month. Hosted by President Obama and aired on both PBS and Telemundo, the sixty-minute musical program featured the music of Anthony, Gloria Estefan, Aventura, Thalía, Tito “El Bambino”, and Chicano rock stars Los Lobos.

In an interview with the New York Times, David Hidalgo of Los Lobos stated that, “It’s a political event in that we’re here,” gesturing toward the White House. “But I think it’s more just to celebrate the culture.”

In his opening remarks, President Obama stated that “…though it’s constantly evolving, Latin music speaks to us all in a language we can understand about hope and joy, sorrow and pain, friendship and love. It moves us, and it attempts to make us move a little bit ourselves.”

And at the end of the night, he did. The evening closed with President Obama dancing a little cumbia sway, on camera and on the record.

The Dancer Judge: Justice Sotomayor

Sonia Sotomayor is not only the first Latina to sit on the Supreme Court, but also the first Justice who loves to dance. Besides dancing mambo with Esai Morales at the National Hispanic Foundation for the Arts gala, rumor has it that Sotomayor has been out and about in Washington, D.C.’s salsa circuit, rubbing shoulders with the young politicos that she has set such a stellar example for.

According to the US Department of Justice (DOJ) an estimated 50,000 women and children are trafficked into the United States each year. Victims are often lured into trafficking networks through false promises of good working conditions and high pay as domestic workers, factory and farm workers, nannies, waitresses, sales clerks, or models. Once in this country, many suffer extreme physical and mental abuse, including rape, sexual exploitation, torture, beatings, starvation, death threats, and threats to family members. It is believed that most victims who are trafficked are isolated and remain undetected by the public because 1) the strategies used by the perpetrators isolate victims and prevent them from coming forward, and 2) the public and the victim service providers have only recently become aware of this issue and may not be familiar with how to recognize or respond to trafficking victims.

To help stem human trafficking in the US, the Self Reliance Foundation is working with its media partner Hispanic Communications Network to design a Spanish-language public awareness campaign with support from the US Department of Justice – Bureau of Justice Assistance (BJA).

This high-impact multimedia campaign is launching in early November 2009. The campaign will pilot in the Washington, DC metro area. Produced in Spanish, this effort will support local human trafficking programs and services, and also help to increase detection and reporting of cases of human trafficking among the local Spanish-speaking population.

To complement the media campaign, SRF will collaborate with the Hispanic-serving community and faith-based partners to disseminate the campaign’s public education materials, and implement interpersonal grassroots outreach efforts to engage “Good Samaritan” members of the greater Hispanic community in the campaign. Our strategy two-pronged strategy is designed to increase the number of community members who understand how to identify human trafficking victims, are aware of the purpose and services of the local service providers, and ultimately are willing to work with the these groups to identify and also rescue and assist human trafficking victims.

To learn more about human trafficking please visit the US Department of Justice’s Online Description.

ConCienciaNews.com is a project designed by SRF, developed and implemented in collaboration with Hispanic Communications Network (HCN), and financed by the National Science Foundation (NSF).

ConCiencia News is the first Spanish-language news service in the United States focused exclusively on health, science and environmental news.  SRF distributes news via ConCiencia free of cost to a diverse array of Hispanic media including 100+ newspapers and magazines, top Hispanic web portals, and almost 150 Spanish-language radio stations.  Each news story features original content developed by SRF journalists, and Hispanic reasearchers are often features to serve as role models for the public.

Why ConCiencia News Service?

The reduction of staff and consolidation of the media has left few resources for local Spanish-language media to offer scientific information to their Latino audiences.  Current studies reveal that Latinos score well below average in math and science in public schools, and are poorly represented in professions related to science and engineering.  To help address these challenges, SRF provides Hispanic media with a continuous source of high-quality scientific news adapted to the needs and interests of the Hispanic community.  This service increases the capacity of Spanish-language news agencies to offer better scientific content.

The market for Spanish-language news media in the United States is broad and growing.  Currently there are more than 1,500 Spanish-language newspapers printed in the U.S. with a circulation of more than 42 million people, and 1,000 Spanish-language radio stations on the air around the country reaching millions of listeners each day.  In addition the Hispanic online presence is growing steadily.

ConCiencia News is supported by an Advisory Committee comprised of experts in the science field and members of the National Association for Hispanic Journalists (NAHJ).

Click here to download a brochure about the ConCiencia News service.

Our media partnerships are many and diverse.  To reach the U.S. Hispanic population we work closely with Hispanic Communications Network, who boasts a network of over 240 affiliated Spanish-language radio stations throughout the country, and over 100 affiliated newspapers.  SRF has also worked closely with Ogilvy PR, Garcia 365, El Pregonero, WGBH Educational Foundation, Radio KDNA Washington in the United States.  We syndicate a Spanish-language column related to science, health and technology via ConCienciaNews.com that is picked up and printed in newspapers and magazines throughout the country. In the Middle East we work closely with All for Peace radio, and in Latin America we also work with radio and other media partners.

We welcome additional media partnerships to expand our reach and penetration of the communities we serve, and believe that our existing communication channels (toll-free information and referral hotline, interactive websites, SMS texting network, e-newsletters, newswire service) can be an excellent compliment to more traditional one-way communication channels such as television and radio.

We offer media agencies interactive means to receive feedback from their audiences.  Our toll-free hotline or Information and Referral (I&R) Service enables effective follow-up to public service campaigns by referring audiences to the information or services that they need.  The hotline also allows media agencies to track and estimate their impact through the number of calls received due to a specific campaign, or the number of page views to the website.  This is particularly helpful in quantifying campaign impact for donors and sponsors.

Please contact Maite Arce, Senior Director of Programs and Policy, for more information regarding media partnerships.  You may click to contact Maite directly.

SRF is able to reach an estimated 90% of the U.S. Hispanic market through our media partnerships, direct communication channels, and other outreach efforts.  We also reach populations in certain parts of Latin America and the Middle East.

We partner with socially-oriented businesses and companies whose services can help to further our mission of empowering the communities we work with.  This includes businesses that can help increase access to information for affordable prices, or companies offering services that can significantly improve the quality of life of the underserved populations we work with.

Our Information and Referral (I&R) Service in the United States can add tremendous value to any public service campaign, by providing the audience with  follow-up to campaign messages (via our toll-free helpline, email or our Acceso Hispano website) that includes free referrals to the appropriate pre-screened services or information.  SRF produces reports for sponsors that include the number and demographics of people who respond to a campaign through calls to the I&R hotline and/or visits to the Acceso Hispano website, in addition to qualitative information about their perceptions of the campaign or campaign issues.  We can also measure the impact of a campaign or the impact of services received in response to a referral.

If you are interested in exploring sponsorship opportunities or other business collaborations with SRF, please contact Brigitte Savage, Director of Development.  You may click to contact Brigitte directly.