Articles Tagged ‘community outreach’

Our media partnerships are many and diverse.  To reach the U.S. Hispanic population we work closely with Hispanic Communications Network, who boasts a network of over 240 affiliated Spanish-language radio stations throughout the country, and over 100 affiliated newspapers.  SRF has also worked closely with Ogilvy PR, Garcia 365, El Pregonero, WGBH Educational Foundation, Radio KDNA Washington in the United States.  We syndicate a Spanish-language column related to science, health and technology via ConCienciaNews.com that is picked up and printed in newspapers and magazines throughout the country. In the Middle East we work closely with All for Peace radio, and in Latin America we also work with radio and other media partners.

We welcome additional media partnerships to expand our reach and penetration of the communities we serve, and believe that our existing communication channels (toll-free information and referral hotline, interactive websites, SMS texting network, e-newsletters, newswire service) can be an excellent compliment to more traditional one-way communication channels such as television and radio.

We offer media agencies interactive means to receive feedback from their audiences.  Our toll-free hotline or Information and Referral (I&R) Service enables effective follow-up to public service campaigns by referring audiences to the information or services that they need.  The hotline also allows media agencies to track and estimate their impact through the number of calls received due to a specific campaign, or the number of page views to the website.  This is particularly helpful in quantifying campaign impact for donors and sponsors.

Please contact Maite Arce, Senior Director of Programs and Policy, for more information regarding media partnerships.  You may click to contact Maite directly.

SRF is able to reach an estimated 90% of the U.S. Hispanic market through our media partnerships, direct communication channels, and other outreach efforts.  We also reach populations in certain parts of Latin America and the Middle East.

We partner with socially-oriented businesses and companies whose services can help to further our mission of empowering the communities we work with.  This includes businesses that can help increase access to information for affordable prices, or companies offering services that can significantly improve the quality of life of the underserved populations we work with.

Our Information and Referral (I&R) Service in the United States can add tremendous value to any public service campaign, by providing the audience with  follow-up to campaign messages (via our toll-free helpline, email or our Acceso Hispano website) that includes free referrals to the appropriate pre-screened services or information.  SRF produces reports for sponsors that include the number and demographics of people who respond to a campaign through calls to the I&R hotline and/or visits to the Acceso Hispano website, in addition to qualitative information about their perceptions of the campaign or campaign issues.  We can also measure the impact of a campaign or the impact of services received in response to a referral.

If you are interested in exploring sponsorship opportunities or other business collaborations with SRF, please contact Brigitte Savage, Director of Development.  You may click to contact Brigitte directly.