Our Work Related to Health

To help inform and further empower the Latino population in the United States, SRF’s Acceso Hispano initiative recently launched an interactive, multi-dimensional online presence with several innovative features.

The main platform, housed at the website www.accesohispano.org includes four different interfaces directed at four different target audiences:

• English (designed to inform stakeholders about issues facing the Latino community)
• Spanish (designed to reach Spanish-language dominant Hispanics with relevant articles about issues that affect them, in addition to links to helpful websites or organizations)
• Service Providers (developed to help community-based service providers across the country better serve the Latino community by providing tailored information and resources)
• Promotores (to help Acceso Hispano’s network of community-based promoters better serve the community)

The different sections of the Acceso Hispano website include features to help facilitate communication with the public including newsletters; discussion forums; calls for articles from the public; SMS texting capacity; events calendars; comments; email forms; visual search features and more.

The website is designed to complement Acceso Hispano’s toll-free bilingual telephone hotline which provides free information and referrals to callers around the country related to job training, ESL classes, scholarship opportunities, health care options, voter registration sites, domestic violence shelters, and a vast array of other services requested by the Spanish-speaking Hispanic community.  To ensure that the community has access to the culturally-sensitive community based services that they need at any time of day, Acceso Hispano is developing a searchable web-based database of providers.  Service providers can easily update their information online, search the database to help make referrals for their clients, and the general public can conduct instantaneous searches for the specialized services available in their own communities.

Click here to download a brochure about Acceso Hispano.

Acceso Hispano (an U.S.-based initiative of the Self Reliance Foundation) will soon be launching “El Cancer Nos Afecta a Todos” (Cancer Affects All of Us)– a national Spanish-language communications campaign financed by the Centers for Disease Control and Prevention (CDC).  The campaign will reach Spanish-speaking Latinos through both mass media channels and grassroots outreach activities, and strengthen links between community-based service providers and Latino communities. Ultimately the campaign’s objective is to increase breast and colorectal cancer screening among Latinos and thereby decrease cancer mortality rates.

Cancer is the second leading cause of death among Latinos, but many of the cases could easily be prevented through routine screening and other preventive services.

In preparation for the campaign we are actively seeking to expand partnerships with community health service providers and cancer screening centers.  The campaign’s print, radio, Internet and text messages will build awareness of the importance of cancer screening, and encourage the public to contact our Linea de Ayuda (helpline) by phone or by email to find the location of their local cancer screening centers that provide bilingual or Latino-friendly services. In order to better serve the Latino community, Acceso Hispano is therefore building our database of relevant community health and cancer-related service providers.

If you or your organization provides health care services to Latinos or cancer-related services to the general public, please contact us! We can refer new clients to you, or help you identify the appropriate providers in your region so that you can refer your clients to cancer screening services. We will also be providing educational materials in Spanish related to various cancers and the importance of prevention that you can share with your community.

Why Focus on Cancer?
According to the research conducted by the American Cancer Society and the Intercultural Cancer Council, cancer is the second leading cause of death among Hispanic adults after heart disease. Hispanic women have two to three times the cervical cancer rates of non-Hispanic white women. Hispanic men and women have between 30-90% higher rates of stomach cancer than non-Hispanic populations. Lung cancer and breast cancer are the deadliest cancers among Hispanic men and Hispanic women, respectively.

Despite these alarming statistics, only 38% of Hispanic women age 40 and older regularly receive mammograms, and Hispanic women are less likely to receive regular pap smears than non-Hispanic white women. Deaths from breast and cervical cancers could easily be avoided if cancer screening rates increased among women at risk. Unfortunately, rates of preventive cancer screenings are proportionally linked to insurance coverage- the less insured an ethnic group is, the less likely they are to be screened. Latinos are the most likely of any ethnic in the United States to be under-insured due to a disproportionate lack of job-related insurance.

Furthermore, due to a lack of preventative screenings, Latinos have a disproportionately difficult time with cancer. According to the Volume 4 edition of the NCI Cancer Bulletin published in April 17, 2007, Hispanic women have significantly different experiences with breast cancer than non-Hispanic women do. The Hispanic women studied were diagnosed at a younger age; at a later stage of disease; with larger, higher grade tumors; and with less treatable estrogen- and progesterone-negative tumors, according to resports by Dr. A. Tyler Watlington and colleagues at the University of Colorado Health Sciences Center.

Click here to download a brochure about the “El Cancer Nos Afecta a Todos” campaign.

ConCienciaNews.com is a project designed by SRF, developed and implemented in collaboration with Hispanic Communications Network (HCN), and financed by the National Science Foundation (NSF).

ConCiencia News is the first Spanish-language news service in the United States focused exclusively on health, science and environmental news.  SRF distributes news via ConCiencia free of cost to a diverse array of Hispanic media including 100+ newspapers and magazines, top Hispanic web portals, and almost 150 Spanish-language radio stations.  Each news story features original content developed by SRF journalists, and Hispanic reasearchers are often features to serve as role models for the public.

Why ConCiencia News Service?

The reduction of staff and consolidation of the media has left few resources for local Spanish-language media to offer scientific information to their Latino audiences.  Current studies reveal that Latinos score well below average in math and science in public schools, and are poorly represented in professions related to science and engineering.  To help address these challenges, SRF provides Hispanic media with a continuous source of high-quality scientific news adapted to the needs and interests of the Hispanic community.  This service increases the capacity of Spanish-language news agencies to offer better scientific content.

The market for Spanish-language news media in the United States is broad and growing.  Currently there are more than 1,500 Spanish-language newspapers printed in the U.S. with a circulation of more than 42 million people, and 1,000 Spanish-language radio stations on the air around the country reaching millions of listeners each day.  In addition the Hispanic online presence is growing steadily.

ConCiencia News is supported by an Advisory Committee comprised of experts in the science field and members of the National Association for Hispanic Journalists (NAHJ).

Click here to download a brochure about the ConCiencia News service.